Below is a table of the Advantages and Disadvantages of using a focus group. We felt that the strengths outweigh the disadvantages and make it a reliable source of research.
Monday, 29 November 2010
Focus Group
As part of our research we have decided to carry out a focus group. A focus group takes a variety or people and takes the structure of a group interview. The purpose of us carrying out this research is to find out what our target audience feels about the ideas that we have currently constructed about our short film. We will use the results to help us gain the best global reach and with the desired affect to have people enjoy and buy our short film. We decided on this type of research as we found that is has many advantages, and eliminates some of the disadvantages of our questionnaire.
Below is a table of the Advantages and Disadvantages of using a focus group. We felt that the strengths outweigh the disadvantages and make it a reliable source of research.
Below is a table of the Advantages and Disadvantages of using a focus group. We felt that the strengths outweigh the disadvantages and make it a reliable source of research.
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Thanks, good job.
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