Target Audience

For my A2 Advanced Media Production I, as me, have decided on focusing on a mature audience. I expect both men and women, between the ages of 18 and beyond, to be most interested in my production. My production will contain kidnapping, scenes of a violent nature and a strong emphasis on the thriller genre; therefore I find it most suiting to target those who will both understand and therefore find the events in my production most frightening. Those who are aged 16+ have more knowledge with the way the world works and what goes on, they know the world is not as wonderful as it seems when you are younger. This, I feel, gives my audience a strong sense of vulnerability, and will make the events of my production seem all the more real and frightening.



According to the BBFC official ratings chart our production falls into the category of a rated 15 production. I feel this in turn further enforces our choice to target the ages of 16 and above, the BBFC rating of 18+ can only be issued to productions which contain graphical images of violence or scenes of a particularly sexual nature.



Target Audience pt. 2 - Where our film would be shown.

When deciding on who our film would target, we also have to consider how we will reach this audience and where it could be possible. For us the answer came clearly, the 8th London Short Film Festival would be perfect for our needs. The 8th London Short Film Festival will take place from the 7th to the 16th of January 2011, and with over 200 short films, the festival is a wonderful event where upcoming film makers can show their work. For ten days the films will be shown in Shortwave Cinema in London, one of our capitals most presigious cinemas.

The 2010 statistics for the London Short Film Festival were as follows:

2010 Facts & Figures

• Over 6000 tickets sold
• 42 events across 10 days and 10 venues
• 75% of events sold to capacity
• 8 major media partners and 16 creative programme partners
• Over 200 films screened
(Statistics as seen on http://www.shortfilms.org.uk/about-the-festival/)

As you can see, it is very obvious the London Short Film Festival has a large number of films shown, and also a large number of viewers, many would be film enthusiasts between the age of 18 - 26 which is our target audience, making this festival the perfect place for our film to be shown.